STRATEGIC PLAN
2026-2031
A STRATEGIC PLAN FOR RENEWAL, GROWTH, AND RECOGNITION
The mission of Campbell University is to graduate students with exemplary academic and professional skills who are prepared for purposeful lives and meaningful service. The University is informed and inspired by its Baptist heritage and three basic theological and biblical presuppositions: learning is appointed and conserved by God as essential to the fulfillment of human destiny; in Christ all things consist and find ultimate unity; and the Kingdom of God in this world is rooted and grounded in Christian community. The University embraces the conviction that there is no conflict between the life of faith and the life of inquiry.
We, the present stewards of our cherished university, must seize this historic moment to advance a mission that will transform generations. All of us, together, for one Campbell. This is our moment…Campbell Forward!
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Enrollment Growth
CAMPBELL COMMITS to more effective fulfillment of its mission through a University-wide effort to achieve sustainable growth in overall student enrollments, with a target of 2% average annual growth over the five-year planning period (net increase of approximately 500 students).
Learn More about Our Enrollment Growth Objectives
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Financial Strength
CAMPBELL COMMITS to strengthening the University’s financial health by ensuring that annual revenues regularly exceed expenses, expanding and diversifying revenue streams, increasing philanthropic support, remedying a backlog of deferred maintenance issues, and investing in employees in ways that reward merit.
Learn More about Our Financial Strength Objectivespublic
Community Impact
CAMPBELL COMMITS to becoming the region’s most vital private educational partner for economic growth, workforce development, and improved health care.
Learn More About Our Community Impact Objectives
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Institutional Identity
CAMPBELL COMMITS to strengthening its broader reputation as a Christ-centered institution of higher education, as a gathering space for people from all backgrounds who wish to live, learn, and grow in a thriving Christian community, and as the state’s top producer of graduates prepared for lives of servant leadership.
Learn More About our Institutional Identity ObjectivesUnit-Level Planning
An important second phase of the strategic planning process will charge 14 separate administrative divisions with writing their own five-year plans that complement the key components of the Campbell University 2026-31 Strategic Plan.
The 14 local planning units include:
- College of Arts and Sciences
- College of Pharmacy & Health Sciences
- Wiggins School of Law
- Lundy-Fetterman School of Business
- School of Engineering
- School of Education and Human Sciences
- Wallace School of Osteopathic Medicine
- Divinity School
- Adult and Online Education
- Athletics
- Enrollment Management
- Institutional Advancement
- Student Life and Christian Mission
- Wiggins Memorial Library
These local planning units will form their own committees and, following guidance from the University Strategic Planning Committee, draft their plans (no more than five pages) during the Spring 2026 semester.