May 19, 2014 | Leave a Comment
RALEIGH, N.C. – The Campbell University Lundy-Fetterman School of Business has unveiled a new logo as a part of a strategic re-branding exercise implemented by Dean Keith Faulkner and the faculty. The new logo, designed by Raleigh-based Winnow Creative, maintains visual continuity and brand recognition with the institution's previous mark by highlighting an updated rendering of the cupola atop the Campbell Business building.
“Our new logo provides us with a fresh look that pays homage to our deeply-rooted history,” said Faulkner. “This is a time of positive change and growth, for Campbell Business and the university as a whole, and this logo captures those sentiments perfectly.”
The goal in developing the new logo was to create a distinctive and identifiable image that builds upon the solid foundation of Campbell Business, while projecting growth and new beginnings. It visually illustrates the new Campbell Business tagline, “Innovation with vision.”
The mark stands as just one part of a coordinated re-branding effort that has been carefully crafted by an internal marketing committee aimed at positioning Campbell Business as more identifiable and recognizable among prospective students, alumni, and the Campbell community moving forward.
ABOUT CAMPBELL BUSINESS:
The Campbell University Lundy-Fetterman School of Business strives to be recognized as a premier business school known for its free enterprise based curriculum, distinctive academic programs, practical work experiences, and values-based entrepreneurial emphasis. For more information, visit http://www.campbell.edu/business.
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