College of Pharmacy and Health Sciences unveils new logo design

November 12, 2009 | 3 Comments

image of new Pharmacy logo

Buies Creek, N.C.- Campbell University's College of Pharmacy and Health Sciences' new logo expresses the program's recent expansion to include the health sciences. The traditional pharmacists' symbol, the mortar and pestle, has been redesigned to include the serpent, one of the most pervasive symbols in medicine.

Both the name change, from the Campbell School of Pharmacy, and the logo reflect the University's desire to not only educate qualified pharmacists but other health science professionals as well, said Jodi Peeler, Assistant Dean of External Relations for the College of Pharmacy and Health Sciences.

"The new logo keeps our heritage, pharmacy, while at the same time incorporating the health sciences," Peeler said. "The serpent coiled around the pestle is actually a take on the staff of Asclepius, the symbol used by most medical associations around the world including the World Health Organization."

An ancient Greek physician deified as the god of medicine in Greek history, Asclepius is traditionally depicted as a bearded man holding a staff with a sacred single serpent coiled around it, symbolizing renewal of youth as the serpent casts off its skin. The serpent as a healing symbol also appears in the Bible in Exodus 4:2-4, when God told Moses to cast his rod on the ground and it became a serpent. God said to Moses that anyone who is bitten by a snake and looks upon the serpent shall live.

The new logo makes the Campbell program recognizable among other programs of the same kind, said Peeler. The logo and name change will allow Campbell to implement health science programs in the future. For instance, the Campbell University Board of Trustees' recent announcement of the addition of a master's program in Physician Assistant Studies to begin in 2011 complements the College's range of undergraduate, graduate and professional programs. These programs include the Doctor of Pharmacy degree and bachelor's and master's degrees in both Clinical Research and Pharmaceutical Sciences.

"The College's interdisciplinary learning, research, service and clinical practices in a Christian environment distinguish the University as a premier educational institution for health care professions," said Dr. Ronald Maddox, dean of the College of Pharmacy and Health Sciences. "Our objective is to promote, support and expand the institutional capacity to meet primary health-related needs for the citizens of North Carolina."

Photo Copy: The newly designed logo for the Campbell University College of Pharmacy and Health Sciences

Comments

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By Eddie Morales on October 21, 2011 - 1:45am

Being a logo and icon designer myself, my hands are itching to restyle the new logo. It’s obvious that the logo design is done by a novice. The kerning in the the type of ‘Campbell’ is a disaster. Way too much space between the letters C A M, while P B E are pushed together. The only thing I like about the logo is the bold colorusage, most designers would choose blue or greenish.

By Dutch icon designer on August 21, 2011 - 3:38am

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