Course Descriptions

300 The Philosophy of Business

This course examines the philosophical and economic foundations of capitalism and entrepreneurship, with special emphasis on the role of business activity within this context. It also examines the effects of public policies that alter the economic outcomes that would otherwise occur as a result of this business activity. This requires the student to invoke basic economic theory, particularly supply and demand and opportunity cost analysis. This course also discusses the concepts of competition and monopoly, with a critical eye toward the standard theories of perfect competition and perfect monopoly. An alternative theory of entrepreneurial competition is analyzed and applied to antitrust policy.

313 Principles of Marketing

A study of basic marketing principles with emphasis on customer behavior, marketing policies, programs, information, management, organizations, institutions, research, accounting concepts, and related economic theories. Case studies of various marketing activities are also included.

314 Corporate Finance

A study of the principles, methods, and problems relating to managing the currency and longterm financial needs of corporations. The topics studied include procedures for organizing a company? classes of securities? sources of funds? dividend policies? expansion and combination? insolvency and reorganization? government regulation? and organization and methods of the money and capital markets.


331 Principles of Management

A study of the basic fundamentals underlying efficient and effective application in planning and control of human and economic resources under the free enterprise system.


332 Human Resources Management

A study of policies, procedures, and techniques involved in the management of people so as to gain maximum rewards for the employee and the employer. Particular emphasis is placed upon managerial development and leadership.


336 Business Communication

A study of theory and practice in communication for business purposes. Focus is primarily in three areas: the theory, process, and problems of communication? development of effective internal communication and practice? development of effective external communication and practice.


345 Quantitative Methods for Business and Economics

This course intends to acquaint students with the role that quantitative methods play in business and economic decision making. It emphasizes, using computers and computerassisted solution methods, the application of a wide variety of quantitative techniques to the solution of business and economic problems.

441 Retail Management

A study of the activities associated with management, merchandising, and promotional activities in the competitive business environment associated with retail outlets. Topics include the market structure of retailing, consumer behavior and merchandising strategy, the financial tools to achieve profitability, and trends and current research in retailing.


442 Advertising

An examination of advertising and promotional strategies for goods and services in forprofit and notforprofit business environments. Topics include an analysis of the benefits of various media, the functions of advertising agencies, promotional strategies, and trends in current advertising research and applications in both domestic and international markets.


445 Marketing Research

An introduction to the fundamentals of research methodology and the usage of research in marketing decisionmaking. Topics include research design, sampling procedures, data collection methods, and alternate statistical methods for data analysis. Students will design and execute one or more individual and/or group research projects.


467  Strategic Marketing

An integrative capstone course designed, using the case-studies approach, to bring all the marketing functional areas to bear on the analysis and solutions of marketing problems.


572 Global Marketing

The application of basic marketing concepts and principles of marketing around the world. Topics include the study of international trade and financial markets, multicultural social and economic conditions, political and legal aspects, and ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and, when available, appropriate guest speakers will be invited to convey key aspects related to the global economy.

574 Consumer Behavior

A study of the buying decision process through an analysis of interdisciplinary behavioral science findings in the marketing context in order to more fully understand and predict reactions of consumers to marketing strategies.


580 Special Topics in Business Administration

This course will cover special topics in Business Administration as special needs arise. The course will enable student to stay informed about changed and topics of interest in the Business Administration profession.


590 Study Abroad

An experiential learning course which provides students with an exposure to an understanding of the distinctive characteristics of global versus domestic operations in foreign settings under the supervision of an appropriate faculty member. Various functional areas of business are explored through various site visits and presentations in the selected foreign country or countries. Appropriate background readings and assignments are required, along with the preparation of a paper relating to the experience as determined by the instructor.

Contact Us

LFSB Undergraduate Programs
Somer Johnson
smjohnson@campbell.edu
(910) 893 - 380

PGA Golf Management
Ken Jones
jonesk@campbell.edu
(910) 893 - 1395

LFSB Graduate Programs
Emily Holliday
hollidaye@campbell.edu
(910) 814 - 4308

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