Course Descriptions

300 The Philosophy of Business

This course examines the philosophical and economic foundations of capitalism and entrepreneurship, with special emphasis on the role of business activity within this context. It also examines the effects of public policies that alter the economic outcomes that would otherwise occur as a result of this business activity. This requires the student to invoke basic economic theory, particularly supply and demand and opportunity cost analysis. This course also discusses the concepts of competition and monopoly, with a critical eye toward the standard theories of perfect competition and perfect monopoly. An alternative theory of entrepreneurial competition is analyzed and applied to antitrust policy.

313 Principles of Marketing

A study of basic marketing principles with emphasis on customer behavior, marketing policies, programs, information, management, organizations, institutions, research, accounting concepts, and related economic theories. Case studies of various marketing activities are also included.


331 Principles of Management

A study of the basic fundamentals underlying efficient and effective application in planning and control of human and economic resources under the free enterprise system.


332 Human Resources Management

A study of policies, procedures, and techniques involved in the management of people so as to gain maximum rewards for the employee and the employer. Particular emphasis is placed upon managerial development and leadership.


336 Business Communication

A study of theory and practice in communication for business purposes. Focus is primarily in three areas: the theory, process, and problems of communication? development of effective internal communication and practice? development of effective external communication and practice.


345 Quantitative Methods for Business and Economics

This course intends to acquaint students with the role that quantitative methods play in business and economic decision making. It emphasizes, using computers and computerassisted solution methods, the application of a wide variety of quantitative techniques to the solution of business and economic problems.

468 Business Policy

An integrative capstone course designed, using the casestudies approach, to bring all the functional areas to bear on the analysis and solution of business problems.


490 Internatioanl Business Internship

Business related employment experience with an approved organization. Related term paper required.


558 International Management

Teaches operating across borders to deal with the following forces and issues in a global operating environment: product and service development, new competition, distribution challenges, macroeconomic and socioeconomic uncertainty, financial variables, legal differences, labor issues, a different political environment, and socioculturalbased management issues.


560 The World of Business

A course designed to relate business theory with real world applications. Business executives lead seminars, case studies, and group discussions.

 

572 Global Marketing

The application of basic marketing concepts and principles of marketing around the world. Topics include the study of international trade and financial markets, multicultural social and economic conditions, political and legal aspects, and ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and, when available, appropriate guest speakers will be invited to convey key aspects related to the global economy.


590 Study Abroad

An experiential learning course which provides students with an exposure to an understanding of the distinctive characteristics of global versus domestic operations in foreign settings under the supervision of an appropriate faculty member. Various functional areas of business are explored through various site visits and presentations in the selected foreign country or countries. Appropriate background readings and assignments are required, along with the preparation of a paper relating to the experience as determined by the instructor.

Contact Us

LFSB Undergraduate Programs
Somer Johnson
smjohnson@campbell.edu
(910) 893 - 1380

PGA Golf Management
Matt Roberts
mdroberts@campbell.edu
(910) 814 - 5702

LFSB Graduate Programs
Emily Holliday
hollidaye@campbell.edu
(910) 814 - 4308

Events

Sun, 07 Sep 2014

Business: Church Visits

Mon, 08 Sep 2014

Freshmen Majors Dinners*

Fri, 26 Sep 2014

Putt Putt and Footgolf