Course Descriptions

100 New Student Forum

This course is designed to provide new students in the LundyFetterman School of Business with an orientation to the nature of the college experience at Campbell University. Student will reflect on their individual strengths and develop goals for success in this educational process. An understanding of support resources within the Campbell University community is included as part of the course.

105 Current Topics and Issues in Business

The nature and purpose of this course is to offer incoming freshmen an overview and analysis of current events to which they will apply the theories and models subsequently learned over their four years at the university.

125 Business Information Technology Applications

A study of the fundamental components and operational capabilities of a computer system? the computer as a resource in business organizations? the general function and purpose of the microcomputer productivity tools? the use of word processing, electronic spreadsheet, data management software, and presentation program software. Emphasis is given to the lab assignments and hand’s on experience.

202 Business Skills Development

The course will highlight the relationship between a good student and a good business leader. Emphasis will be placed on: time management? goal setting strategies? decision making processes? defining personal strengths and overcoming personal weaknesses? managing personal issues? conflict resolution? communication skills? and recognizing potential. This course is designed to promote strong leadership skills and organizational ability.

221-222 Business Law

The student is introduced to constitutional, criminal, and tort law as they apply to ordinary business transactions, with emphasis on contracts and negotiable instruments. Included are: the divisions of property, agency, partnerships, corporations, sales, and commercial paper. Emphasis is placed on the Uniform Commercial Code throughout the course.

300 The Philosophy of Business

This course examines the philosophical and economic foundations of capitalism and entrepreneurship, with special emphasis on the role of business activity within this context. It also examines the effects of public policies that alter the economic outcomes that would otherwise occur as a result of this business activity. This requires the student to invoke basic economic theory, particularly supply and demand and opportunity cost analysis. This course also discusses the concepts of competition and monopoly, with a critical eye toward the standard theories of perfect competition and perfect monopoly. An alternative theory of entrepreneurial competition is analyzed and applied to antitrust policy.

313 Principles of Marketing

A study of basic marketing principles with emphasis on customer behavior, marketing policies, programs, information, management, organizations, institutions, research, accounting concepts, and related economic theories. Case studies of various marketing activities are also included.

314 Corporate Finance

A study of the principles, methods, and problems relating to managing the currency and longterm financial needs of corporations. The topics studied include procedures for organizing a company? classes of securities? sources of funds? dividend policies? expansion and combination? insolvency and reorganization? government regulation? and organization and methods of the money and capital markets.

320 Financial Planning

An overview of the financial planning process including: a study of the financial services industry? the marketing of financial services? ethical standards and regulations for financial planners? the economic environment of financial planning? financial and accounting fundamentals for financial planners? an integrative analysis of risk management, investment management, tax planning, retirement planning, and estate planning.

331 Principles of Management

A study of the basic fundamentals underlying efficient and effective application in planning and control of human and economic resources under the free enterprise system.

332 Human Resources Management

A study of policies, procedures, and techniques involved in the management of people so as to gain maximum rewards for the employee and the employer. Particular emphasis is placed upon managerial development and leadership.

336 Business Communication

A study of theory and practice in communication for business purposes. Focus is primarily in three areas: the theory, process, and problems of communication? development of effective internal communication and practice? development of effective external communication and practice.

345 Quantitative Methods for Business and Economics

This course intends to acquaint students with the role that quantitative methods play in business and economic decision making. It emphasizes, using computers and computerassisted solution methods, the application of a wide variety of quantitative techniques to the solution of business and economic problems.

390 Small Group Leadership

A course which introduces students to leadership skills for small groups and requires each student to participate actively as a small group leader.

433 Principles of Insurance

A study of risk and insurance applied to handling of perils and hazards? covers fields of fire, property, casualty, auto, fidelity, life, and social insurance.

435 Principles of Real Estate

Fundamental principles and problems of purchasing, owning, leasing, developing, and operating real estate? interests in realty, liens, contracts, deeds, titles, and recording as related to individuals and business organizations, and a study of the real estate market.

441 Retail Management

A study of the activities associated with management, merchandising, and promotional activities in the competitive business environment associated with retail outlets. Topics include the market structure of retailing, consumer behavior and merchandising strategy, the financial tools to achieve profitability, and trends and current research in retailing.

442 Advertising

An examination of advertising and promotional strategies for goods and services in forprofit and notforprofit business environments. Topics include an analysis of the benefits of various media, the functions of advertising agencies, promotional strategies, and trends in current advertising research and applications in both domestic and international markets.

445 Marketing Research

An introduction to the fundamentals of research methodology and the usage of research in marketing decisionmaking. Topics include research design, sampling procedures, data collection methods, and alternate statistical methods for data analysis. Students will design and execute one or more individual and/or group research projects.

468 Business Policy

An integrative capstone course designed, using the casestudies approach, to bring all the functional areas to bear on the analysis and solution of business problems.

490 Business Internship

Business related employment experience with an approved organization. Related term paper required.

530 Investment Analysis

A study of security analysis, with an emphasis on fundamental analysis of equities and bonds. Specific topics include market efficiency and anomalies, security valuation, asset pricing models, equity and bond fundamentals, and the use of futures and options markets. Team project involving the analysis of an actual common stock is required.

531 Advanced Investment Analysis

A study of portfolio management, with an emphasis on customizing asset allocation strategies and tactics for individual and institutional investors. Modern Portfolio Theory is introduced and applied. Topics include bond management strategies, portfolio performance evaluation, international diversification, and the assessment of alternative investments. Team project involving the development of an investment plan and the management of an associated investment portfolio is required.

554 Entrepreneurship Seminar

A course designed to provide the student with practical knowledge in applying the principles of economics, marketing, and finance to the problems and challenges involved in starting and operating a new business. Topics include identifying and analyzing opportunities, obtaining financing, preparing a business plan, marketing a new product or service, and managing the new venture.

556 Leadership Seminar

Students will examine their leadership styles and their experiences as they take part in intense group problemsolving exercises. Students should develop selfawareness and insight into the interpersonal skills needed to be an effective leader. Guest speakers will also be utilized to discuss the type of leadership required for various types of business. Discussion, case studies, and student reports will be included.

558 International Management

Teaches operating across borders to deal with the following forces and issues in a global operating environment: product and service development, new competition, distribution challenges, macroeconomic and socioeconomic uncertainty, financial variables, legal differences, labor issues, a different political environment, and socioculturalbased management issues.

560 The World of Business

A course designed to relate business theory with real world applications. Business executives lead seminars, case studies, and group discussions.

565 Production and Operations Management (POM)

An indepth study of broad management issues of PO/M integrating the design and implementation of an effective production or delivery system for manufacturing and service organizations.

570 Professional Selling and Sales Management

Today’s sales force requires a continually evolving application of marketing principles. This course examines various personal selling and sales management issues, policies, and procedures. Topics include recruitment, training, motivation, compensation, and evaluation of the sales force and the relationship of sales to other marketing functions as well as other departments within the organization. Simulated sales skill applications along with practical individual and group case studies will be utilized throughout the course.

572 Global Marketing

The application of basic marketing concepts and principles of marketing around the world. Topics include the study of international trade and financial markets, multicultural social and economic conditions, political and legal aspects, and ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and, when available, appropriate guest speakers will be invited to convey key aspects related to the global economy.

574 Consumer Behavior

A study of the buying decision process through an analysis of interdisciplinary behavioral science findings in the marketing context in order to more fully understand and predict reactions of consumers to marketing strategies.

580 Special Topics in Business Administration

This course will cover special topics in Business Administration as special needs arise. The course will enable student to stay informed about changed and topics of interest in the Business Administration profession.

590 Study Abroad

An experiential learning course which provides students with an exposure to an understanding of the distinctive characteristics of global versus domestic operations in foreign settings under the supervision of an appropriate faculty member. Various functional areas of business are explored through various site visits and presentations in the selected foreign country or countries. Appropriate background readings and assignments are required, along with the preparation of a paper relating to the experience as determined by the instructor.

Contact Us

LFSB Undergraduate Programs
Somer Johnson
(910) 893 - 1380

PGA Golf Management
Matt Roberts
(910) 814 - 5702

LFSB Graduate Programs
(910) 814 - 4308


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