Majors & Minors in Communication Studies
Specialties within the major: Broadcasting and Electronic Media, Communication Pre-Law, Health Communication, Journalism, Public Relations, and Generalist tracks.
Minor requirements: Completion of COMM 150 (Introduction to Mass Communication) or COMM 280 (Communication Theory), COMM 160 (Presentational Speaking), COMM 170 (Writing for the Mass Media), a track introduction (COMM 207, 211, 212, or 213), a track writing course (COMM 217, 222, 223, or 251), production segment (COMM 227, 242, 272, 312, 327, or 381) and three additional hours of Communication Studies coursework.
BROADCASTING AND ELECTRONIC MEDIA
In the Broadcasting and Electronic Media track, you will learn about directing, videography, new media technology, and many other mediated communication topics. The Broadcasting and Electronic Media student’s educational experiences are a balance between practical, hands-on skill acquisition and theoretical understanding. You can apply the knowledge you acquire from the classroom to the television production lab, local media facilities, advertising agencies, and production studios. Students who take courses such as Television Production or Digital Video Production will gain hands-on experience through labs that accompany coursework.
The Communication Pre-Law track will prepare for the study of law with coursework concentrated in communication theory, persuasion and research. Even if you don’t go to law school, this track is a solid foundation in the study of human communication.
The field of Communication Studies is changing rapidly, and old disciplines no longer fit all the needs of today’s industry. To better equip you to enter the workplace of the 21st century, Campbell offers a “generalist” sequence that allows you to choose the sequence of courses that best meet your unique academic needs. Students can select classes from all the other tracks in Communication Studies to earn a completely customized degree that fits their specific interests.
Health Communication is the fastest growing specialization in the field of communication. You will learn the foundations of human communication theory, interpersonal and organizational relationships, and then apply them to areas of professional practice in need of communication expertise. The Health Communication track at Campbell University will equip you with the knowledge to design and evaluate programs, events, campaigns, and materials; conduct research; administer health information consumer services, teach or train about health issues; organize coalitions, develop health-related public relations; market health-related products or services; and obtain funding for communicating about health.
The Journalism track is about getting students published. News writers are urged to contribute to the campus press and work toward gaining bylines off-campus at an area newspaper or magazine and beyond. Students study with writers who have earned bylines in the national press. Visiting writers supplement the training that goes on inside and outside the classroom. Our goal is to teach students the skills necessary to succeed as journalists and help them get published.
Public Relations is the communication function of management, and public relations professionals need to be broadly educated. Public Relations professionals engage in media, government, community, health, crisis, internal, and shareholder relations. Public Relations professionals need to be comfortable using any form of communication necessary to represent their clients in a positive manner. Communication proficiency is a necessity in any field, and in the Public Relations concentration, you learn how to communicate with a client’s goals in mind. At Campbell, you will learn the technical aptitude and critical thinking necessary to handle any situation. You can also get involved with Campbell’s chapter of the Public Relations Student Society of America, which is associated with the Public Relations Society of America.
More information about our concentrations is available as a pdf.
The Department of Communication Studies offers two types of internship opportunities; all students must take one or the other; taking both is encouraged.
COMM 470, Communication Capstone, is a campaign-centered, group internship experience. Students work in competitive teams to develop comprehensive communication campaigns for outside organizations. Recent clients include The MeFine Corporation, The Interfaith Food Shuttle, and Wake Enterprises. These student-developed campaigns routinely win national awards.
COMM 450, Communication Internship, is an individual internship experience with academic requirements of a 3.0 GPA within the major and a 2.5 GPA overall. Successful completion of the course requires 180 hours of professional experience over the course of a semester, and engagement in a classroom component where students process their experiences from their off campus sites; and refine resume, cover letter, and interviewing competencies. Students can search out internship sites on their own, or work with faculty in locating suitable internship sites.