|
Mass Communication
Mass Communication |
Advertising |
Electronic Media |
Generalist
Journalism | Public Relations |
Mass Communication Course Listing|
Associate
Professors: Dr. Smith, Dr. Johnson
Assistant
Professor: Dr. Farmer
Adjunct
Instructors: Mr. Autry, Mr. Clark, Mr. Cordle, Ms. Masley, Mr. Mitchell,
Mr. Stump, Ms. Griffin, Mr. Boatwright, Ms. Nelson, Mr. Cole
The Department of
Mass Communication prepares students to explore mass media as thinkers
and practitioners. Students can specialize in traditional areas such as
electronic media, public relations, advertising, and journalism or
engage in a combination of tracks as a generalist. The program examines
ideas such as the role of faith in communication, the nature of good
communication and strategies to excel in a mediated world. In addition,
the department offers courses in photography, Internet research, Web
page design and other applied topics.
Requirements for
a Major in Mass Communication
Mass Communication majors may specialize in one of four areas or
sequences: electronic media (radio, television and other electronic
media), public relations (internal and external), advertising (account
services and creative services) journalism (newspaper and magazine), or
they may study a combination of tracks as a generalist interested in
convergence media. As stated in the general academic regulations, mass
communication majors must have a “C” or better in each course in the
major.
Advertising
(CIP 09.0903)
Core: COMM 150, 160, 170, 370, 390 and 470
Concentration Introduction: COMM 213
Production Segment (one of the following courses): COMM 227, COMM
327/327L or COMM 381
Writing Segment: COMM 223
Research Segment (one of the following courses): COMM
310 or 380
Departmental Electives: Six hours of mass communication
courses at the 200-level or higher, with at least three hours at the
300-level or higher.
Electronic Media
(CIP 09.0701)
Core: COMM 150, 160, 170, 370, 390 and 470
Concentration Introduction: COMM
207
Production Segment (one of the following courses): COMM 227 or COMM
327/327L
Writing Segment: COMM 217
Research Segment (one of the following courses): COMM
310 or 380
Departmental Electives: Six hours of
mass communication courses at the 200-level or higher, with at least
three hours at the 300-level or higher.
Generalist
(CIP 09.01999)
Core: COMM 150, 160, 170, 370, 390 and 470
Concentration Introduction: (one of the following
courses): COMM 207,
211, 212 or 213
Production Segment (one of the following courses): COMM 227, COMM
327/327L or COMM 381
Writing Segment: (one of the following courses): COMM
217, 222, 223 or
251
Research Segment (one of the following courses): COMM
310 or 380
Departmental Electives: Six hours of mass communication
courses at the 200-level or higher, with at least three hours at the
300-level or higher.
Journalism
(CIP 09.0401)
Core: COMM 150, 160, 170, 370, 390 and 470
Concentration Introduction: COMM
212
Production Segment (one of the following courses): COMM 312, COMM
242 or
COMM 272
Writing Segment: COMM 222
Research Segment (one of the following courses): COMM
310 or 380
Departmental Electives: Six hours of mass communication
courses at the 200-level or higher, with at least three hours at the
300-level or higher.
Public Relations
(CIP 09.0902)
Core: COMM 150, 160, 170, 370, 390 and 470
Concentration Introduction: COMM 211
Production Segment (one of the following courses): COMM 227, COMM
327/327L or COMM 381
Writing Segment: COMM 251
Research Segment (one of the following courses): COMM
310 or 380
Departmental Electives: Six hours of mass communication
courses at the 200-level or higher, with at least three hours at the
300-level or higher.
Requirements for
a Minor in Mass Communication
A minor in mass
communication requires the completion of a sequence core and fifteen
additional hours of approved courses in that sequence.
Mass
Communication Course Listing (COMM 000)
150 Introduction
to Mass Communication (3)
This course builds on the origins and structures of mass media, their
roles in society, and selected theories of mass communication.
160 Speech for
Mass Communication (3)
Presentational skills, voice and diction for the mass media
professional. Students will complete three speaking performances.
170 Writing for
the Mass Media (3)
This course is designed to help students master the fundamentals of
writing for the mass media and includes instruction in grammar,
spelling, punctuation, and word usage. Writing for the media differs
from other forms of conventional writing. This course is devoted to
helping students understand the power of language by focusing on
sentence structure and emphasizing clarity, conciseness and unity. (A
lab fee is required.)
207 Introduction
to Electronic Media (3)
A survey of radio and television, which includes the history of the
industries, programming, sales, management and regulation. This course
is a prerequisite for all other broadcast courses. Prerequisites: COMM
150, 160 and Co-requisite: COMM 170.
211 Introduction
to Public Relations (3)
Introduces students to the
body of knowledge underlying the public relations process, explores the
role of public relations in contemporary American society, and examines
both the job skills utilized in the field and the job assignments of
public relations professionals. This course is a prerequisite for all
other public relations courses. Prerequisites: COMM 150, 160 and 170.
212 Introduction
to Journalism (3)
This course emphasizes the basic skills of journalism. Through a variety
of practical exercises, students are taught to recognize, understand,
report, and write news. The Associated Press Stylebook is emphasized.
This course is a prerequisite for all other print media courses. (A lab
fee is required.) Prerequisites: COMM 150, 160 and 170.
213 Introduction
to Advertising (3)
This course exposes the
students to the basics of advertising: history, theory, practice, and
ethics. The students will also examine types of advertisers and methods
of advertising. This course is a prerequisite for all other advertising
courses. Prerequisites: COMM 150, 160 and 170.
217 Writing for
Electronic Media (3)
In this course,
students will examine the process used in aspects of broadcast writing:
concept development, script/storyboard preparation and message
propagation. (A lab fee is required.) Prerequisite: COMM 207.
221 Web Page
Design (3)
This lab/course examines the principles and techniques of effective Web
page design. The topics include HTML, and Photoshop. During the course,
students will create and display their Web pages on the Internet. (A lab
fee is required.)
222 Reporting (3)
This course emphasizes the basic skills needed in entry-level reporting
positions with newspapers. The areas covered in the course include
information gathering, news judgment, documentation, and news writing.
(A lab fee is required.) Prerequisite: COMM 212.
223 Advertising
Copy Writing (3)
This course is designed to help the student develop the practical and
creative skills required to write advertising. (A lab fee is required.)
Prerequisite: COMM 213.
227 Radio
Production (3)
Among the subjects covered in this course are equipment operation, field
and studio recording, editing, and production techniques. The students
are required to produce a variety of radio programming elements. (A lab
fee is required.) Prerequisite: COMM 217.
233 Introduction
to Photography (3)
The course introduces the student to the basics of 35mm photography. The
course will examine camera and film basics, shooting, lighting,
production, and the development of 35mm film. Students must provide
their own 35mm SLR camera. This course is a prerequisite for all other
photography courses. (A lab fee is required.)
237 Electronic
News Gathering (3)
Through this course, students
develop the basic skills required to operate portable television
equipment and linear video editing systems. Emphasis is on the process
of shooting and editing a television news story. (A lab fee is
required.) Prerequisite: COMM 217.
240 Interpersonal
Communication (3)
This course is
designed to develop an understanding of the complexity of being “in
relation” with others through a theoretical lens. Students will be
exposed to a variety of interpersonal communication theories, concepts,
and research findings in this course, and asked to apply them to
different contexts, including using interpersonal concepts in mass media
environments.
242 Features (3)
Examines the special
requirements of magazine and newspaper feature writing. The course
includes the recognition, shaping, reporting, and writing of feature
ideas in a publishable form. (A lab fee is required.) Prerequisite: COMM
212.
243
Computer-Based Graphic Design (3)
In this course, students will learn how to use the computer as a graphic
illustration and design tool. The course concentrates on the use of the
CorelDraw software package. The course will cover logotype design,
illustration, graphics, type manipulation, and the creation of original
art with the computer. (A lab fee is required.)
247 Broadcast
Sales and Advertising (3)
Explores the process of planning, creating, and selling broadcast
advertising. The course covers salesmanship and the creative and
technical production processes. During the course, the students prepare
a broadcast sales plan. Prerequisite: COMM 207 or COMM 213.
251 Public
Relations Writing (3)
Study of the reasons for and
use of various styles of writing utilized in public relations, and
intensive writing practice using microcomputers. Course emphasis is on
style, message clarity and appropriateness. (A lab fee is required.)
Prerequisite: COMM 211.
253 Visual
Communication within Mass Communication (3)
This course examines the use of aural and visual imagery to communicate
information that informs, entertains, persuades and sells. The course
includes various forms of mass communication, including print,
broadcast, new media, as well as non-traditional methods of
communication. Prerequisites: COMM 150, 160 and 170.
272 Copy Editing
(3)
This practical course is
designed to teach students basic copy editing skills. Students are
taught news judgment, proofing, copy correction, headline writing, and
the other functions of the copy desk. Prerequisite: COMM 212.
298 Independent
Study in Communication (3)
Special projects in
communication developed under the direction of a faculty member on a
tutorial basis. Prerequisite: Must have permission of department to
enroll.
299 Special
Topics in Communication (3)
A special projects
course to be utilized for guided research or experimental classes at the
sophomore level concerning a topic determined by the instructor.
Prerequisite: Must have permission of the instructor to enroll.
302 Sports
Reporting (3)
This course is
designed to train students in the basics of broadcast sports reporting.
The course will cover sports gathering/writing, sports presentation
skills, sports production and sportscast production. At the end of this
course, the student should be able to locate and cover local and campus
sports events, write original sports stories, conduct/produce an
interview, and assist in the production of a game broadcast.
Registration requires permission of the professor. Prerequisites: COMM
150, 160 and 170.
303 Media Buying
(3)
This course examines audience estimates and the purchasing of media
space and time. It includes the study of survey research, frequency and
quintal distribution, interpretation of statistical data, demography,
and psychographics. Prerequisite: COMM 213.
310 Research
Methods in Mass Media (3)
This course explores the central role of research in effective mass
communication. The structure of the course is designed to aid students
in understanding and applying research, hypothesis development, research
project design, instrument design, data acquisition, analysis,
interpretation, application and evaluation. The course will emphasize
the uses of research in advertising, electronic media, journalism, and
public relations. Prerequisites: COMM 150, 160 and 170.
311 Introduction
to Persuasion (3)
This course is the
study of persuasion as an influencing agent upon human behavior. It will
utilize the critical method to evaluate persuasion and persuasive
campaigns.
312 Advanced
Journalism (3)
This course emphasizes
specialized reporting skills and techniques. Students will learn
advanced skills in interviewing, observing, and conducting surveys.
Students will be exposed to the basics of interpretive, analytical, and
investigative reporting. (A lab fee is required.) Prerequisite: COMM
212.
313 Advanced
Photo Production (3)
This course builds on the skills covered in the basic photography class.
The course covers medium format, portrait and color photography. The
students work with a large variety of complex photographic equipment. (A
lab fee is required.) Prerequisite: COMM 233.
327 Television
Production (3)
This course examines the basic elements of studio television production:
the principles of videography, camera operation, lighting, audio, and
production management. Students must take COMM 327 and COMM 327L during
the same semester. Prerequisite: COMM
217.
327L Television
Production Lab
During the lab sessions, the students will work with studio cameras,
audio equipment, lighting grid, switcher, VTR’s, and character generator
to produce a variety of video programs. Students must take COMM 327 and
COMM 327L during the same semester. (A lab fee is required.)
347 Digital Video
Production (3)
Scripting,
producing, directing, and editing of longer form, non-news television
programs using the tools of digital electronic field production (EFP).
Lectures and arranged labs teach the fundamentals of EFP camera
operation, lighting, audio, digital editing, and other post-production
tools. Each student will participate in origination of two
portfolio-worth video productions. Prerequisite/Co-requisite: At least
one of the following: COMM 217, or permission of the instructor. (A
lab fee is required.)
361 Advanced Web
Page Design (3)
This lab/course builds on the skills developed in basic Web page design.
The sites developed in this course use the latest production techniques
and Internet developments. (A lab fee is required.) Prerequisite: COMM
221.
362 On-Line Mass
Communication (3)
This course will acquaint
students with the various implications of the Internet as the newest
mass medium. Students will learn how media outlets, both print and
broadcast, are using the Internet and what makes for successful, popular
media Web sites. They will also learn how the Internet is evolving as a
mass medium, much the same way other media technologies have diffused
throughout society. (A lab fee is required.) Prerequisite: COMM 221.
370 Issues and
Ethics in Mass Communication (3)
Examines some of the major
issues faced by professionals in the mass media industries. The issues
covered include defamation, regulation, public service, media ownership,
and ethical codes. Prerequisites: COMM 204, 211, 212 or 213.
372
Photojournalism (3)
This course explores the
theory and practice of producing news events and feature photographs.
Special attention is paid to news gathering, composition, working under
difficult situations, and ethics. Students must provide their own 35mm
SLR camera. (A lab fee is required.) Prerequisite: COMM 233.
373 Advanced
Computer Graphic Design (3)
This course builds on the
fundamentals of computer-based graphic design covered in 243. The
course concentrates on the use of the Adobe Photoshop software package.
This more advanced course emphasizes the use of sophisticated
raster-based and vector-based graphic design and illustration programs.
The course also explores the appropriate use of special effects,
filters, and manipulation techniques in communication of information.
Prerequisite: COMM 243.
380 Qualitative
Research Methods (3)
This course will
acquaint students with theoretical perspectives that underpin
qualitative study of mass communication phenomena and the specific
approaches to conducting research that have grown out of those
perspectives. Students will have the opportunity to experience the
collection of capta/data for mass communication research by engaging in
participant observation research. Emphasis will be on observing and
interviewing in a field setting. Prerequisites: COMM 150, 160 and 170.
381 Publication
Design (3)
This course emphasizes the
development of basic design skills. The course will cover the creation
of basic and advanced publication formats, such as multi-fold pamphlets
and brochures, newsletters, logotypes, and small-format newspapers. (A
lab fee is required.) Prerequisites: COMM 207, 211, 212 or 213.
382 Journalism
History (3)
This is a survey
course designed to enable students to become conversant with the people,
events, trends and ideas that have contributed to journalism as it is
practiced in American society. As part of this analysis, the social,
political and intellectual environment will be included, as journalism
does not operate in a vacuum. Students will be introduced to the
theoretical and methodological perspectives and tolls that historians
use in their analysis and evaluation of historical research.
Prerequisites: COMM 150, 160 and 170.
390
Organizational Communication (3)
This course will
examine the principles of organizational communication, focusing on mass
mediated contexts. Students will understand the foundations of
organizational communication in organizational theory, the relationship
of communication, interpersonal relationships and media, the dynamics of
organizational culture with applications to mass communication and media
industries. Prerequisites: COMM 207, 211, 212 or 213.
401 Problems in
Public Relations (3)
This course will
help students with organizational change, the philosophy of systems,
cultural as well as functionalistic philosophy of public relations and
communication management and conceptualize a unifying public relations
and communication management theory. The course will help students
enhance skills to overcome current public relations and communication
management problems. Prerequisite: COMM 211.
410 Media
Criticism (3)
This course will
acquaint students with theoretical perspectives about the sources,
effects, and ideologies of the information media; teach students how to
formulate and evaluate theory-based research questions concerning
aspects of the information media; and help students conduct an in-depth
academic research project on an information media phenomenon. This
course is designed to improve student skills in the analysis and
performance of contemporary public argument. Prerequisites: COMM 207,
211, 212 or 213.
420 Mass Media
Law (3)
This seminar course examines
the legal concepts that shape the development and operation of each mass
media industry. Further, the course will explore the legal concepts of
greatest concern to professionals in advertising, broadcasting, print
media and public relations. Registration requires the permission of the
professor. Prerequisites: COMM 150, 160 and 170.
450 Internship
(3)
A supervised off-campus work
project with an approved agency. Through the internship, students gain
practical skills, employment contacts and work experience.
Prerequisites: COMM 150, 160 and 170, a major GPA of 3.0 and an overall
GPA of 2.5, Junior Standing and approval of the department’s internship coordinator.
470 Capstone
Seminar (3)
This capstone is the
culmination of the soon graduating students’ education in communication.
It provides an opportunity for them to showcase the skills they have
gained and the concepts they have learned. They will work together in a
cross-sequence project. The campaign they produce will provide them with
material for their portfolios as evidence of their abilities.
Prerequisite: All other required communication courses at 200 and 300
level.
471 Newspaper
Practicum (1)
472 Newspaper Practicum (2)
473 Newspaper Practicum (3)
Students gain practical skills
and work experience with the campus newspaper, The Campbell Times.
Staff members serve in editorial, reporting, or sales positions.
Registration requires the permission of the adviser. A maximum of three
hours can be applied to the major.
476 Yearbook
Practicum (1)
477 Yearbook Practicum (2)
478 Yearbook Practicum (3)
The University’s yearbook,
The Pine Burr, is produced in this course. Students gain practical
skills and experience on the yearbook staff through editorial and
reporting positions. Registration requires the permission of the
adviser. A maximum of three hours can be applied to the major.
498 Advanced
Independent Study in Communication (3)
Special projects in
communication developed under the direction of a faculty member on a
tutorial basis. Prerequisites: Must be junior or senior majoring in
communication. Must have permission of department to enroll.
499 Advanced
Topics in Mass Communication (3)
Advanced study of
contemporary theories, methods, practices, processes, or issues related
to the field of mass communication. Topic varies. Prerequisites: COMM
207, 211, 212 or 213; Junior Standing. |
